The formula / built for where you actually live.

Vol.01 starts with one question: why does every haircare brand act like Pakistan has the same water, humidity, and hair texture as London? We have hard water, humid summers, thick South Asian strands — and a deep tradition of desi hair rituals. Kalonji, coconut, mustard, amla. That's our brief.

Four products. A nourishing hair oil cold-pressed from desi ingredients. A black seed and rosemary growth serum. A scalp clay sourced from the north. And a sulphate-free shampoo bar that lathers in hard water. Formulated in Lahore. Made for Pakistan.